CEO Oliver Zipse said the Neue Klasse-based midsize SUV starts a “new era” for BMW because it “strikes perfect harmony between hardware and software.”
BMW says iX3, with 4 ‘superbrains’ and 800 km range, is its first ‘true’ software-defined vehicle
CEO Oliver Zipse said the Neue Klasse-based midsize SUV starts a “new era” for BMW because it “strikes perfect harmony between hardware and software.”